When's the last time you took a step back and looked at your year as a whole? If it’s been six months or longer, it’s time to sit down and do that work — if for no other reason than that your website could probably use a spruce up, and the more aligned it is with your best work and vision, the better leads you'll get as you move forward.

Whether you want to evaluate your business for the past six months, or a full year, we invite you to look through a list of all of the projects you completed in that time and ask yourself:

1. What projects am I most proud of?

2. What projects brought me the most joy or energy?

3. Who were my favorite clients, and why? What qualities do they all have in common?

4. What feedback did I get from clients about my work? Were there any patterns?

5. Knowing now how much work went into them, how do I feel about what I charged for each project?

6. What services/packages/products were big sellers, and what didn't sell?

Once you get clear on these, there are a few things you can do to update your website:

1. Update your portfolio to highlight the projects that you're most proud of and/or the ones that brought you the most joy or energy. The more you can put out into the world the kind of work you want to do, the more it will come back to you. (That's just science, y'all. The law of attraction works!)

2. Re-evaluate who your ideal clients are, and adjust your web copy accordingly. Did all of your fave clients work in one industry, or find you from one event? The words you use on your website should speak directly to them. And if you work on a retainer basis, now is a good time to consider letting some non-ideal clients go.

3. Update the testimonials throughout your website to show off those patterns you noticed in client feedback. Then, update your web copy to match what the testimonials say. For example, if all your clients talked about how fast your service was in their testimonials (something we hear all the time about our work) and that's not something you write about much on your website, adjust the language to mention how you value speed.

4. Re-think your pricing. Is it time to raise your rates or reduce what's included with your packages based on the amount of work you actually put in? If you do update your prices, make sure you put the new numbers on your website. This will help qualify leads before they even reach out.

5. Follow the money and re-think your offers. You should look at what sold well and what didn't, and try to figure out why. The reasons could include pricing, language, clarity, level of service, and how much you marketed something. Decide if you want to keep all of your offers and if you want to try and sell your hero offer more, or your worst-selling offer more. Then, adjust the copy on your services page to match.

Happy updating, my friend!

P.S. Need some help with that? We’ve got you. Just reach out.