How to Write About Size Inclusivity
How does size inclusivity apply to the wedding industry?
Inclusivity is a battle against “normal.” And the funny thing about “normal” is — the things we believe are normal, often aren’t!
Take size for example. Flip open any magazine or watch any TV show and you’ll assume that the average woman is tall and a size 2, and the average man has bulging biceps and a killer tan.
Boy, is that far from the truth.
I wear a street size 14, and my wedding dress is a size 18. The world would have me believe that I’m plus-sized, but science says I’m smaller than the average U.S. woman.
Photo by Madison Krupp Photography. Pastries by Fetching Fox.
In the U.S., the average adult woman is 5’3” tall and wears a size 18 dress. In bridal sizing, that’s a size 22 dress.
Why is it so hard to accommodate these larger bodies? And why are they called “larger” or “plus size” or “big & tall” in the first place, if that’s the average size?
The wedding industry has a part to play in making the world more size inclusive, starting with normalizing the celebration of love in all bodies, regardless of their shape and size.
How can you help? Tell couples you believe in their love, no matter their size, and know how to make them feel beautiful on their wedding day.
Tips for Writing About Size Inclusivity
Your website and other marketing materials are an excellent place to help these couples feel welcomed and know you support them.
This might involve writing about:
How your bridal salon offers wedding dresses to up size 30 or higher
How, as a wedding tailor, you can adjust suits and tuxedos to fit all body types
Which poses you recommend for plus-size people when you photograph them on wedding day
How you’ll advocate for your plus-size couples throughout the wedding planning process
As always, we also recommend you use images that mirror your words. In this case, that means diversifying the photography on your website to include people of a larger size. To avoid tokenizing, choose these images from your real, past clients. Using these images visually shows couples that you practice what you preach, and will help them trust you.
Need Help With That?
Hire Bigmouth Copy to write your website copy and you won’t have to worry about how to be inclusive because we’ll take care of it for you. The first step is applying to work with us.