Jenn and I talk about how the copy on your website should match what you’re showcasing on social media. If you are showing diverse couples in your portfolio, then do the words on your website reflect that?

There’s also no need to promote badges or banners showing your support for inclusivity if it’s evident on your site. Talk about and share how you’ve worked with all sorts of different couples, and that will just further support the photographic evidence displayed on your site.

Plus I share one, easy actionable tip that you can implement on your website today. And if it doesn’t work, you can always change it.