You’re a remarkably talented, driven wedding business CEO. But when it comes time to toot your own horn in public? You feel tongue-tied, or embarrassed, or like you’re not worthy. It’s time to shake off the writer’s block and take control of one of the most important (but also one of the most intimidating) parts of your website: the About page.

I’ve pored through About pages (ones I’ve written and others, too) and have found all the great ones have seven things in common. I share the full list, plus questions to inspire your writing on each one, on Wed Society.