Cheers to you! You’ve impressed the hell out of your dream client, nailed the sales call, and secured that verbal yes! Now, it's time to seal the deal with a bangin’ proposal. Make sure your sales proposal checks all of these boxes, and it’ll have your client shouting, "Take my money!”

What Every Proposal Needs & Why

A Hook

Your introduction needs to hook your prospect's attention and shows them that you understand their needs. Show off your mind-reading capabilities by addressing their challenges and goals upfront, and present your services as the solution.

To Sell Your Services & Add-Ons

We’re here to sell, aren’t we? So be straightforward and clear as you list out exactly what you’d recommend the client invest in to get their problems solved. Let them see how your solutions will swoop in and save the day, tackling their pain points with precision.

Process Expectations

Transparent communication builds trust and sets the stage for an epic partnership. So make sure you paint a picture of how you'll conquer challenges together, step by step, from initial consultation to project completion.

Social Proof

Boost your proposal's credibility with testimonials from satisfied clients. Let their stories speak volumes about the impact you've made on their businesses. This social proof is like a power punch, knocking down any doubts and showcasing your expertise.

To Address Questions & Objections

In a concise and no-nonsense FAQ section, you can anticipate the lead’s lingering questions and objections. Crush those doubts with straightforward answers and show them you're here to kick ass and take names!

Next Steps

Time for the mic drop. End your proposal with an irresistible call-to-action that propels your prospect into purchasing. You should provide all the necessary details to make it a smooth and effortless transition.

Still Need Help?

We talked about the “what” and the “why,” but are you still feeling stuck on the “how”? Our Proposal Outline has all of these details and more to help you write and format your own winning sales proposal.

Or, if you’re feeling overwhelmed, reach out to us and have the pros handle writing your sales proposal template for ya. The science of a business proposal can be learned, but the true art of sales lies in infusing it with your unique badass brand voice. And that’s our jam.