

Proposal Outline
Your dream client inquired, you rocked the sales call, and they gave a verbal yes! Congrats! It’s time to officially close the deal. And just like a romantic proposal, your business proposal needs to make a short-and-sweet, heartfelt statement to create excitement with your prospect and remind them why you’re the perfect service provider for them.
Copywriting is an art and a science, and this outline teaches you the science piece: what to put where in your Proposal, why, and how to know when it’s done. Some of those key elements include:
Introduction — your hook that sucks the reader in.
Services and add-ons — a direct, factual breakdown of what you’re selling.
Process — what the reader can expect next.
FAQ — to resolve any last questions or objections.
Your dream client inquired, you rocked the sales call, and they gave a verbal yes! Congrats! It’s time to officially close the deal. And just like a romantic proposal, your business proposal needs to make a short-and-sweet, heartfelt statement to create excitement with your prospect and remind them why you’re the perfect service provider for them.
Copywriting is an art and a science, and this outline teaches you the science piece: what to put where in your Proposal, why, and how to know when it’s done. Some of those key elements include:
Introduction — your hook that sucks the reader in.
Services and add-ons — a direct, factual breakdown of what you’re selling.
Process — what the reader can expect next.
FAQ — to resolve any last questions or objections.
Your dream client inquired, you rocked the sales call, and they gave a verbal yes! Congrats! It’s time to officially close the deal. And just like a romantic proposal, your business proposal needs to make a short-and-sweet, heartfelt statement to create excitement with your prospect and remind them why you’re the perfect service provider for them.
Copywriting is an art and a science, and this outline teaches you the science piece: what to put where in your Proposal, why, and how to know when it’s done. Some of those key elements include:
Introduction — your hook that sucks the reader in.
Services and add-ons — a direct, factual breakdown of what you’re selling.
Process — what the reader can expect next.
FAQ — to resolve any last questions or objections.
What’s Included In the outline?
This digital download includes a PDF file and .docx file (with a link to a Google Docs version) featuring an outline for:
Proposal for a custom package
Proposal for multiple packages
In addition to the outline, there is also a video walk-through of the proposal outline.
Who Is This Outline For?
Bigmouth Copy’s Proposal Outline is designed for any service-based business. In addition, this is ideally for someone who uses a CRM proposal (like Honeybook or Dubsado). While it can be adapted for email or pdf proposals, it is best suited for interactive proposals.