Copy vs. Content
What’s the difference between copy and content?
You’ve probably heard the words “content” and “copy” thrown around interchangeably in the online business world. But the two words don’t mean the same thing.
Content is information communicated through media. This can include writing, but also spans audio, video, and visual graphics.
Examples of content:
Blogs
eBooks
Whitepapers
YouTube videos
Podcasts
Infographics
Social media posts
Photography
Copy is written content designed to sell.
Examples of copy:
Website pages
Facebook ads
Email marketing
Sales brochures
Case studies
When looking to hire someone to write for your business, there are two kinds of professionals you can hire: content writers and copywriters. They are both writers who can represent your brand, but their work has different intended outcomes. If you want to persuade someone to buy something from you, then you want them to write copy, and therefore you want to hire a copywriter. If you want someone to learn something from you, or view you as an authority on a topic, you want to hire a content writer.
Many writers can write both copy and content. Writers like the Bigmouth Copy team. But before hiring someone to write for your wedding business, ask them about their qualifications and look at examples of past content writing and copywriting.