Creative Marketing Summit
Ever wondered why your clients choose your service-based business over the competition? Every photographer takes pictures, every florist arranges flowers, every business coach offers business advice, every burger join sells meat on a bun. But my guess is that there’s something uniquely you about the way that you present your offer that makes your audience want your version — what I call your special sauce that makes your “burger” different from all the others.
In my presentation for the February 2024 Creative Marketing Summit, students learned three tactical places to identify their special sauce and, once they’ve found it, where to slather it.
