It is a really special day when a fellow copywriter asks you to teach about copywriting to their group, but that is exactly what happened when Enji co-founder Tayler Hollman asked me to lead a group coaching call for the Enji community.
She specifically asked me to talk about brand voice and how to understand what your brand voice is and improve it in your writing. And there’s no better way to do that than reviewing people’s websites live and offering feedback about their unique voices.
I encouraged her audience to turn up the volume on their brand voice within their writing to build trust with their customers, which is an essential key to getting the sale in this trust-based economy.
“Not only is Taylor a really talented copywriter and marketer, she was able to give folks really productive changes that they could make to their marketing, brand voice, and copy, that they could do immediately. It was exactly what I was hoping for. I will absolutely be inviting her to speak with us again.”
- Tayler Hollman, Founder of Enji
