How to Externally Recruit Your Sales and Marketing Team
by Linda Chase of Able Hire
Image via Pexels.
So you need to build a sales and marketing team for your new business in Dallas, Texas? Unless you already have a talented pool of employees working for you, recruiting from outside your company may be your only option. Hiring external candidates allows you to immediately fill specific skill gaps while also increasing your company's talent pool, and there are several ways to go about it.
What To Look For in Professionals
Both sales and marketing professionals are key to your company's growth, so it's imperative that you know what to look for in an individual. Along with experience in sales and marketing, you may want to find candidates with expertise in technology and relevant knowledge of your specific industry.
Look for determined salespeople who are creative problem solvers. Confidence, likability, and the ability to inspire trust help them develop strong relationships with your clients. Your marketing team should have exceptional written and verbal communication skills, as well as creativity and innovative thinking.
Hiring Staff
Hiring full-time staff can be expensive and complex, but you can also hire freelancers or temporary workers, or use the services of other businesses. What is best for your business depends on specific considerations, such as the level of client interaction required, the hours of work, and seasonal trends in your industry.
The benefit of hiring full-time staff over freelancers is that they will have a better understanding of your product and your business, making it easier to nurture leads and provide customer support. Full-time staff offer more loyalty and can bring more impactful ideas to your business. On the other hand, with freelancers and temporary workers, you don't have to worry about paying their taxes, national insurance contributions, or holiday pay. This route may work out better for short-term projects or very specific tasks that require certain expertise.
If you do choose to hire employees, consider other factors such as how your business is registered, especially if you need help from investors. Shares of a corporation are easier to transfer than LLC membership interests, and investors prefer to work with the well-established and predictable structure of an organization. Avoid hefty lawyer fees by filing for a corporation by yourself, or by using a formation service, and don't forget to check the specific rules in Texas.
If you're on a budget, you can use businesses that provide specific services for your sales and marketing. For example, outsource your marketing to a digital agency, or use the services of call centers to conduct cold calls for your sales.
Sales or Marketing?
A sales team is going to assure the short-term flow of income cash flow that you need to fund your day-to-day operations. Marketing generates long-term leads for the sales team by spreading awareness, providing information, and building trust with prospects. Rather than trying to decide between sales or marketing staff, find a balanced ratio that fits your business goals and strategy.
Go Beyond Your Company
Similarly, you should find a balance in how you hire workers. You may want to hire just one or two full-time staff and use freelancers and businesses to help you with specific goals. If you're in the wedding industry, you can save a lot of time and money in hiring staff by using Lemon Tree Editorial.
