How to Write a Services Page
The Services page (also known as the Sales page) is the queen of your website, because it’s the one that really holds all the power. Done well, the Services page can get your prospects to fall in love with the idea of working with you, and squash any doubts that you’re not worth the money. To do this, you’re going to need to include certain pieces of information in a specific order on your Sales page.
Our Signature Sales Page Outline
Here’s our outline for everything you need on a Sales page, in this order:
4-point header
problem and/or benefits
offer & pricing
what's included
social proof
process
about
social proof
4-p FAQ
CTA
If you read that and you're like “oh yeah, I can totally rock this thing” then you don't need our help. But if you're scratching your head after reading that list, maybe our team can assist. You can purchase a more thorough explanation of our Services page outline and learn to DIY it properly. Or we can do it for you.
