BRANDING DESIGN
Moira Grace Photography
You can see Moira Pechin’s heart on her sleeve — and in her photography. And now, with our help, you can see it in her branding, too.
Moira Grace Photography had been well-established as a wedding photographer in her area for 7 years before she asked us to help elevate her branding to match the level of craft and romance she brings to every wedding day. She asked us to create a lasting visual brand that felt authentic to her, tickled the senses (as much as one can digitally), and stood out in the sea of growing competition.
How we rocked it
We created a new, hand-drawn logo with beautiful fonts that feels modern-yet-nostalgic. Next, we drew up some seriously charming and elegant icons to use on her website, social media, or wherever else she wants to stamp her branding unequivocally. The final flourish on this brand suite was patterns. Moira was obsessed with the idea of texture, so we created a floral toile pattern and paper textures in several colors to layer in romance and sensory elements to the digital sphere.
"When I saw it, I was like, 'Oh my god, that's it. That's it. It's right there.' It's elegance, but it's also modern, and it's a little different."
— Moira pechin
Liked what you saw?
We can rock your website too.