WEBSITE COPY + WEBSITE DESIGN + BRANDING DESIGN
Dr. Bob has been his community’s favorite chiropractor since the 1990s. But in the modern world, his old-school aesthetic was starting to blend in with everyone else. A move to a new office space was the perfect opportunity to give his beach town practice a glow-up.
Before
How We rocked it
We updated Dr. Bob’s positioning to focus on his personality rather than his expertise. It was an unexpected move in the medical space, which is exactly what we were going for. While every other doctor talks about their degrees and years of experience, Dr. Bob owns his fluency in dad jokes, talking about the game’s score, and favorite neighborhood haunts for a cold one.
We scaled that same approach from his copy to his branding, developing a beachy color palette and custom patterns to show just how different he is at a glance. Our website design brought both together.
“I’ve been in business for 30 years, and this is the first time anyone has suggested this kind of strategy to me. Totally unique. “
— Dr. Robert reese (he/him)Liked what you saw?
We can rock your website too.
