Take It Personally Podcast
Maddie Peschong is basically my soul sister. She’s a business coach in North Dakota who gives killer advice on her podcast, Take It Personally, about standing out in business.
She calls it "the art of standing out," I call it "finding your special sauce," but we're both talking about the same thing: empowering Maddie’s listeners to behave more like their awesome, unique selves and get more business in the door.
In episode 75 of the Take It Personally podcast, we talk about:
Why it's so important to have a "special sauce" (AKA a differentiator)
How to figure out what makes you different from the competition
How to embrace your special sauce to book more clients (including where and how to include this info on your website & in your marketing)